Roisin Kiberd

A 100 word play: Reverse psychology telemarketing

‘Hello?’

‘Hi, I’m looking for Dooleybog Regional Insurance, the best service for equine and agricultural vehicle insurance in the Dooleyford region.’

‘Sorry, what?’

‘Dooley Bog Regional Insurance. Tractor insurance.’

‘This is the wrong number.’

‘Oh, alright. I just wanted the best.’

‘Sorry?’

‘Discounted initial payment, wheel combustion insurance, and they cover precipitation, intervention of unhinged cattle… They cover cattle, too, actually. Hoof rot, calf scours, lumpy jaw, grass tetanus…’

‘I don’t need this.’

‘What?’

‘You’re trying to sell me something.’

‘No, I’m just looking for insurance.’

‘Goodbye.’


My AdNews SXSW piece

I ended up being part of a series written by iris people taking part in SXSW, and got to write this piece summarizing my panel, ‘Why Karl Keeps his Shades On’. They rather hilariously ended up running my Twitter profile picture alongside.
 The rest can be found at the AdNews website, though it has a pay wall so I’m guessing only ad folk and industry types will really get to read it. So it goes, I suppose… View Larger

My AdNews SXSW piece

I ended up being part of a series written by iris people taking part in SXSW, and got to write this piece summarizing my panel, ‘Why Karl Keeps his Shades On’. They rather hilariously ended up running my Twitter profile picture alongside.

 The rest can be found at the AdNews website, though it has a pay wall so I’m guessing only ad folk and industry types will really get to read it. So it goes, I suppose…


talking to strangers on the Central Line

So something deeply and amazingly strange happened to me this afternoon. I took the Central Line out to Notting Hill to give some books to the book exchange. It’s been really stormy outside, and I’ve been really busy and stressed, and I was all-round generally pissed off at the Tube and the weather and just about everything else. 

I get to the steps, the ones from Notting Hill Gate leading down into the Tube, and someone beside me says ‘It’s really cold.’

My usual approach is to give people the benefit of the doubt and return pleasantries.

‘Yeah’. Smile and nod.

This person continues. I’ve not turned my head to look at them.

‘I mean, i just got back from Japan, and it was warm there, and now I’m back and… brr…’

They’re really going on.

Smile, nod. ‘Yeah, it’s fairly windy today’.

‘Pardon?’

Oh god, this person wants a conversation.

‘I said it’s really windy out.’

‘Oh yes, it is.’

We keep walking, and I am painfully aware that this person is walking directly next to me. This could be some old lunatic trying to follow me home, or the prelude to a really cack-handed mugging.

I’ve decided to just keep walking, and eventually, if he decides to follow me down the escalator too, I can just dart away on the platforms and lose him.

‘You need to be more positive.’

He says this. I look to my right and it’s an old man, Indian, I think. He’s wearing very plain, very normal clothes, and has a beanie hat and a clear plastic bag hanging from one hand, containing a six-tray of eggs.

I look at him. First thought, lunatic. Second thought, cult member looking for converts.

‘Sorry?’

‘You have a lot of positivity, you should do something creative with it.’

‘What?’

‘Yes but you need to avoid the negative thoughts. We all have them. Negative thoughts can be dangerous. It’s like the brain, people only using ten percent of your brain, you know? Keep positive thoughts, because they can be really powerful.’

I’m kind of stunned and all I can say is ‘yes’. And I’m smiling but it’s a lot more genuine now. The strangest part of this whole thing is the guy sounds like he knows exactly what he’s saying. He doesn’t sound even remotely mad.

‘You’re going through a very confused time right now. Very emotionally confused. But stay positive.’

I look at him in the eye. Sane.

‘That’s.. that’s all true.’

I say this. It’s all I can think. It’s true. It could be true of anyone, and right now it’s especially true of me.

We’re silent a while. 

‘Thanks’.

‘That’s ok’.

He’s smiling. I smile back and leave and get back on the Central Line, and I feel lightheaded all the way down the escalator, and onto the train where I sit down, and it’s only when that feeling blends into ear popping from being so far under Liverpool Street that I start to make sense of the whole thing.

This guy could be well-known as a madman or a guru or a well-meaning freak. I don’t know the area well enough. And London is full of such people, more than any other place I’ve been. Calcutta has enlightened screaming preachers and eunuchs in pink dresses. Cambridge has hopeless aggressive Big Issue salesmen with tattooed faces. In Dublin, every street has its town drunk.

But London is different, in that the crazies frequently go among us, and it’s only on YouTube that they show up spewing racism in Tube carriages or bursting through bus doors. 

Still, I think this was sort of different, in that whether or not this guy was mad, he was speaking a lot of sense. I’ve been very confused, very busy, ever since moving to this city, and I’ve questioned my decision to live here a lot in recent months. And for someone to offer this guidance, wholly un-asked for, at a time when I badly needed it meant a lot to me.

It’s true of everyone. We do need to think positive thoughts, and by practising what he preaches the Notting HIll impromptu guru has won at least one new convert.

I wanted so badly to pass this on. Not that we should speak to every crazy on the Tube. But that we should remember to be understanding of each other, and to be kinder to ourselves.


Interview with the Horror: and interview with Faris Badwan

Faris at his ludicrously-dresses best

After the screeching psychedelia of 2007’s debut Strange House, the Horrors shocked listeners with a luscious and moody follow-up, Primary Colours. They still wore skinny jeans and sported teased hair like Helena Bonham-Carter, but they’d traded in camp organs and ghoulish lyrics for something more thoughtful. Now debuting a third album, the mysteriously-titled Skying, frontman Faris Badwan (né Faris Rotter) talks us through their evolution.

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An interview with Mick Hoyle of F-Troupe shoes, London

‘F-Troop’ was, according to Wikipedia, a ‘satirical army sitcom set in Fort Courage, Kansas’. And though Sergeant Sylvester, Captain Wilton and co. sound like a hoot and a half, we’re far more interested in F-Troupe, the niche London shoemakers who create semi-retro, semi-ironic but wholeheartedly gorgeous designer footwear. Stocked worldwide by Opening Ceremony and Urban Outfitters, the designs are drawn up in a pokey little basement in Soho, underneath their flagship store. We paid a visit to brand founder Mick Hoyle, to talk Monty Python and the specific width of Winkle-Pickers.

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Baha’i and Conscious Bling: Fashion Wednesday Interviews Melody Ehsani

If you’ve seen videos by Nicki Minaj, Keri Hilson or the new Rihanna video for ‘S&M’, then you’ve seen Melody Ehsani’s eye-poppingly fabulous work. Coveted by the hip-hop and high fashion worlds alike, her designs draw on religious iconry and hip-hop heritage, a dazzling, tongue-in-cheek mix of girly, Swarovski-studded detail and oversized Mr T excess. Law school nearly claimed her, but luckily these days Ehsani is firmly fixed on  a more creative path. Donating a portion of her profits to women’s educational causes, Ehsani aims to empower the wearer with designs embodying modern female paradoxes; grace, thoughtfulness and the kind of brash self-confidence that comes with rocking some serious bling.

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